Richard Viguerie and California Governor Ronald Reagan review a 1975 Conservative Digest cover story about Reagan
RICHARD A. VIGUERIE
Richard A. Viguerie pioneered the use of direct mail in politics.
Richard A. Viguerie transformed American politics in the 1960s and 1970s by pioneering the use of direct mail fundraising in the political and ideological spheres, which allowed conservatives to go around the liberal media blockage right into people’s homes. He used direct mail marketing/fundraising to help build the conservative movement by helping to start scores of conservative nonprofits and raising millions for conservative causes, which then elected Ronald Reagan as the first conservative president of the modern era.
Viguerie is the Chairman of American Target Advertising, a 58-year-old direct marketing agency with 85 team members located in Northern Virginia. Viguerie’s company has mailed more than 4.6 billion letters and raised more than $8 Billion for conservative causes.
Viguerie is also Chairman of FedUp PAC, an independent expenditure political action committee that allows him to continue to grow the conservative movement by bypassing big corporate media using new and alternative media to educate voters to elect a constitutional conservative governing majority in congress. He is also the publisher of the conservative website, ConservativeHQ.com
Mr. Viguerie and his wife, Elaine, are natives of Houston, Texas, and have been married for 62 years. They have three children and six grandchildren and live in the Virginia countryside on 230 acres of conservative-friendly environment.
Director - Bob Mills
Bob Mills is the Vice President, Political Division for American Target Advertising helping Richard Viguerie brand the Left as dangerous, far-Left, anti-God, elitist, violent, radical, socialists. He also serves as the Director of FedUp PAC. Previously, Bob has worked as a high dollar fundraising consultant, and acted as the Director of Development for several military aviation museums.
Nationally, Bob has worked on several conservative campaigns such as Tom DeLay, Helen Chenoweth and consulting on the Roy Blunt for Senate campaign. Other campaign work includes serving as the campaign manager for state and local conservative candidates in Ohio, New Mexico, California, and Virginia.
Other notable positions include Senior Major Gifts Officer for Judicial Watch and Legislative Director for the United States Defense Committee.
Formed in 2012, FedUp PAC uses new and alternative media (print and electronic educational materials) to create a Paul Revere type army of conservative volunteers that bypasses the biased mainstream media with FedUp PAC materials to educate their family, friends, neighbors, co-workers, and fellow churchgoers that the New Democrats are Mean and Evil Socialists.
With over 58 years of conservative leadership, guidance, and experience, FedUp PAC is led by Richard A. Viguerie who pioneered political direct marketing in the 1960s-70s. His dedication to helping to build the modern conservative movement helped elect Ronald Reagan, Donald Trump, and dozens of other conservative and pro-life politicians.
FedUp PAC’s unmatched use of postal mail, email, social media, videos, digital and phone contact advances the conservative cause by reaching key voting groups in battleground states with powerful and educational messages of concern to them and their families.