Richard Viguerie and California Governor Ronald Reagan review a 1975 Conservative Digest cover story about Reagan
RICHARD A. VIGUERIE
Viguerie transformed American politics in the 1960s and 70s by pioneering the use of direct mail fundraising in the political and ideological spheres, which allowed conservatives to go around the liberal media blockage right into people’s homes. He used direct mail marketing/fundraising to help build the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era.
In the early 1960s, he learned how to use direct mail to build YOUNG AMERICANS FOR FREEDOM (YAF) into America's largest youth political organization in the country to counter the Left on college campuses.
Soon after his start at YAF, he worked on the 1964 Barry Goldwater campaign. After that, he launched the world's first conservative direct mail/marketing company in January 1965 – then called the Viguerie Company, now called AMERICAN TARGET ADVERTISING - that has mailed over 4.3 billion letters and raised more than $7.5 billion for conservative cause to help build conservative organizations and elect conservatives.
He is credited with pioneering conservative direct mail/marketing. His company uses direct mail and other direct marketing methods (the internet, including email and social media) to continue to build and grow today's conservative movement.
Many political historians say there never would have been a Ronald Reagan Presidency without the many new conservative organizations that were built using the direct marketing techniques he helped pioneer. The result is, time and again, conservatives, thanks in part to Virguerie’s leadership, has been able to shock the pollsters and pundits by producing conservative victory after conservative victory. The election of Donald J. Trump in 2016 was one of conservatives’ finest hours!
Viguerie is also Chairman of FedUp PAC, an independent expenditure political action committee that uses his 58 years of direct target marketing experience to BRAND the Democrats as unhinged, anti-God, violent, open borders, dangerous, elitist socialists. Additionally, he is also the publisher of a conservative website, ConservativeHQ.com.
Dr. Lee Edwards wrote in The Washington Times in 1999 that Viguerie was one of 13
“Conservatives of the Century.”
Mr. Viguerie and his wife, Elaine, are natives of Houston, Texas, and have been married for 57 years. They have three children and six grandchildren and live in the Virginia countryside on 230 acres of conservative-friendly environment.
Director - Bob Mills
Bob Mills is the Vice President, Political Division for American Target Advertising helping Richard Viguerie brand the Left as dangerous, far-Left, anti-God, elite, violent, radical, socialists. He also serves as the Director of FedUp PAC. Previously, Bob has worked as a high dollar fundraising consultant, and acted as the Director of Development for several military aviation museums.
Nationally, Bob has worked on several conservative campaigns such as Tom DeLay, Helen Chenoweth and consulting on the Roy Blunt for Senate campaign. Other campaign work includes serving as the campaign manager for state and local conservative candidates in Ohio, New Mexico, California and Virginia.
Other notable positions include Senior Major Gifts Officer for Judicial Watch and Legislative Director for the United States Defense Committee.
Formed in 2012, FedUp PAC uses new and alternative media (print and electronic educational materials) to create a Paul Revere type army of conservative volunteers that bypasses the biased mainstream media with FedUp PAC materials to educate their family, friends, neighbors, co-workers, and fellow churchgoers that the New Democrats are Mean and Evil socialists.
With over 58 years of conservative leadership, guidance, and experience, FedUp PAC is led by Richard A. Viguerie who pioneered political direct marketing in the 1960s-70s. His dedication to helping to build the modern conservative movement helped elect Ronald Reagan, Donald Trump, and dozens of other conservative and pro-life politicians.
FedUp PAC’s unmatched use of postal mail, email, social media, videos, digital and phone contact advances the conservative cause by reaching key voting groups in battleground states with powerful and educational messages of concern to them and their families.