Haley’s problem is that she turns off a lot of voters of both parties, and of the groups that

she does appeal to, there simply aren’t enough voters to win the Republican nomination. She just doesn’t excite enough people to win. A common theme of Haley’s campaign in New Hampshire, and in Iowa before that, was a lack of intense enthusiasm for her campaign. In New Hampshire, a common observation is that the crowds just didn’t seem that fired up. Yes, they applauded her applause lines, but not in the loud, raucous way.
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