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Disney Lives in a Small World, After All


Wokeness is a symptom of Disney’s disease: trendiness. That’s shorthand for a dearth of

creativity. The company leans on reboots, sequels, and worn comic-book characters as crutches for the same reason it salaams any and all progressive ideas. It follows the crowd. This impulse may work for many entrepreneurial endeavors. In creative fields, the greatest rewards come to those who lead. This creative cowardice bores audiences. Disney keeps peddling what few buy. Grossing out the customers is never a good marketing plan.

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